Subscription factor by brand
Monthly subscription price ÷ MSRP — with illustrative floor reference
Total sub factorBase price sub factorIllustrative floor
Floor levels are illustrative — calibration requires OEM purchase price data (see phase 2)
KM package mix — monthly trend
Share of signings by km tier over time
3000+ km2000 km1500 km1000 km500 km
Sub factor trend by segment
Broad-based compression since mid-2023
B2BB2CMini B2B